BULGARIA – Explore The Best 7 Cities In This Amazing Country

Bulgaria is one of Europe’s best-kept secrets—packed with charming cities, epic landscapes, and tons of personality! This country has something for everyone, from buzzing capitals to seaside escapes and mountain hideaways. This Balkan beauty is like Europe’s discount bin but with all the good stuff: delicious food, friendly people, and adventures galore!

Ready to ditch the overpriced tourist traps? Buckle up because I will reveal 7 Bulgarian gems to make your wallet and Instagram happy. Get ready for insider tips on where to stay, what to see, and how to score the best deals! Let’s go!

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Language & Currency In Bulgaria

Language: Bulgarian is the official language and the predominant language used in government, education, media, and daily life throughout the country. Generally, younger Bulgarians speak English, especially those living in urban areas and those in the tourism, business, and technology sectors.

Currency: Bulgaria’s currency is the Bulgarian Lev (BGN). One Lev is subdivided into 100 stotinki. It has been the official currency of Bulgaria since 1999, replacing the previous currency, the Bulgarian Lev (BGL).

Sofia

Sofia, the capital of Bulgaria, is a city where the past and present come together in a really cool way. Picture ancient Roman ruins next to modern cafes, lively bars, and shops. Whether you’re strolling through the old town or checking out the trendy areas, Sofia is full of surprises around every corner.

Sofia has a great vibe, with many green spaces, buzzing markets, and delicious food. You can explore museums, relax in parks, or explore local culture. Sofia is perfect for anyone looking to mix history with fun and adventure! It’s also a great location for mum-and-daughter short getaways. I’ve been with my mum a handful of times!

One of my favourite attractions – Saint Alexander Nevsky Cathedral, Sofia

Best Areas To Stay In Sofia

City Centre. Centrum is the vibrant heart of Sofia, ideal for first-time visitors. This area is home to major attractions such as the Alexander Nevsky Cathedral, the National Palace of Culture, and the bustling Vitosha Boulevard, known for its shopping and dining options. Staying here provides easy access to museums, historical sites, and a lively nightlife scene, all within walking distance.

🩵 Recommends: Sofia Balkan Palace is a 5-star luxurious stay with spacious rooms, top-notch services, and upscale vibes.

Lozenets. Located just south of the city centre, Lozenets offers a more relaxed and upscale atmosphere. This leafy neighbourhood is known for its elegant architecture, boutique hotels, and proximity to parks and embassies. It’s an excellent choice for travellers seeking a quieter stay while close to Sofia’s main attractions.

🩵 Recommends: Maison Sofia MGallery Hotel offers a gorgeous 4-star stay with pretty rooms for great room rates.

Oborishte. Oborishte is a trendy district situated northeast of Sofia city centre. It’s renowned for its vibrant culinary scene, with numerous cafes, restaurants, and bars. The area also boasts beautiful architecture and is within walking distance of cultural landmarks, making it perfect for food enthusiasts and culture seekers.

🩵 Recommends: Oborishte 63, The Art Boutique Hotel, offers beautifully designed rooms, unreal vibes, and an epic stay!

Fun Activities In Sofia

Plovdiv

Plovdiv is one of the coolest cities in Bulgaria, bursting with history, art, and a fun vibe that’ll make you feel like you’ve stepped into a time machine! It’s one of the oldest cities in Europe, with ancient ruins, colourful streets, and a perfect mix of old-school charm and modern energy.

What makes Plovdiv stand out is its vibe—laid-back yet lively, and full of creativity. From the charming cobblestone streets of the Old Town to the buzzing Kapana District, known for its art scene, bars, and indie shops, this city is always buzzing with energy. Whether snapping pictures of street art or enjoying a cool day in a cool cafe, Plovdiv has something for everyone.

Plovdiv Roman amphitheatre -ancient Roman Theatre Ruins in Plovdiv. Credit: Anna (Adobe)

Best Areas In Plovdiv

Old Town. This historic district is Plovdiv’s cultural heart, filled with cobblestone streets, 19th-century houses, and Roman ruins like the Ancient Theatre. It’s perfect for travellers interested in history, architecture, and art galleries. Staying here immerses you in the city’s rich past and charming atmosphere and is a great choice for first-time visitors.

🩵 Recommends: HillHouse Plovdiv is a gorgeous, restored 4-star monument to culture that offers clean, spacious, gorgeous rooms.

City Centre. This modern downtown area offers convenience and easy access to shops, restaurants, and public transport. It’s great for business travellers or those who want a balanced mix of culture and comfort. You’re close to both Old Town and Kapana while enjoying modern amenities.

🩵 Recommends: Residence City Garden is a stunning 5-star hotel with elegant vibes and gorgeous decor.

Kapana District. Kapana is Plovdiv’s creative quarter, known for its lively arts scene, colourful street art, and trendy cafes and bars. It’s ideal for young travellers, creatives, and anyone who enjoys a vibrant, bohemian vibe. Centrally located, it’s also within walking distance to major attractions.

🩵 Recommends: Gallery 37 offers an unreal 5-star stay with beautiful interior design and cosy upscale services.

Fun Activities In Plovdiv

Sunny Beach

Sunny Beach is a popular tourist destination on Bulgaria’s Black Sea Coast. It is the country’s largest and most famous resort, known for its beautiful sandy beaches, which stretch to 8km, vibrant nightlife, and wide entertainment options. Sunny Bar is one of the top locations to explore, with plenty of things to see and do.

But it’s not all about the beach! Sunny Beach also has many cool places to check out, from quirky shops and tasty food stalls to wild amusement parks and cool waterparks. With its adventure, relaxation, and vibrant nightlife, Sunny Beach is the perfect destination for travellers looking for a vacation full of excitement and unforgettable memories!

Picturesque St Sophia Church in Nessebar, the Sunny Beach area. Credit: Multipedia (Adobe)

Best Areas To Stay In Sunny Beach

Central Sunny Beach. The centre of Sunny Beach is the heart of the resort, buzzing with nightlife, restaurants, beach bars, and shops. It’s perfect for travellers who want to be close to the action and steps from the beach. Accommodations range from budget to upscale, all within walking distance of entertainment.

🩵 Recommends: Asteria Sunny Beach offers a budget-friendly, cheap and cheerful all-inclusive stay.

Northern Sunny Beach. For a quieter and more relaxed stay, northern Sunny Beach is ideal for families or couples looking for a calmer stay. It features spacious resorts, a less crowded beachfront, and easy access to nature walks. The nightlife and main attractions are still just a short taxi ride away.

🩵 Recommends: Ivana Palace Hotel is a cool 4-star resort with great amenities and great rates!

Southern Sunny Beach (near Nessebar). Located closer to the UNESCO-listed town of Nessebar, this area offers a blend of beach relaxation and cultural exploration. It’s great for those who want a scenic, peaceful environment with historical charm nearby. The beach here is wide, clean, and ideal for long walks.

🩵 Recommends: The Hi Hotels Imperial Resorts offers a stunning 4-star all-inclusive stay with upscale vibes and beautiful spaces.

Fun Activities In Sunny Beach

Burgas

Burgas is the perfect place for a fun adventure by the sea! Located on Bulgaria’s Black Sea coast, this lively city mixes rich history with cool, modern vibes. Burgas has something for everyone, whether you’re into chilling on sunny beaches, exploring quirky museums, or grabbing a bite at trendy cafes. Stroll along the beautiful Sea Garden or check out the vibrant local markets to find unique souvenirs and tasty treats.

What makes Burgas even more exciting is its mix of nature and culture. From the refreshing beach to the nearby wetlands and natural reserves, you’ll feel like you’re in the heart of a nature lover’s paradise. Plus, with lively festivals, art events, and cosy spots to hang out, there’s always something to keep you entertained in Burgas!

Fortifications at the entrance of the Ancient City in Burgas. Credit: SCStock (Adobe)

Best Locations To Stay In Burgas

City Centre. The heart of Burgas, the city centre, offers easy access to restaurants, shops, and cultural attractions like the Sea Garden and Archaeological Museum. It’s perfect for first-time visitors who want to explore on foot. The area is lively, well-connected, and close to the beach promenade.

🩵 Recommends: Hotel Residence Promenade offers an exceptional 5-star stay with gorgeous interiors and top-notch services.

Lazur District. Located just north of the city centre, Lazur is a quiet, residential neighbourhood ideal for families and longer stays. It’s adjacent to the Sea Garden and a short walk from the beach, offering a balance of calm and convenience. You’ll find cosy cafes, local bakeries, and easy bus access here.

🩵 Recommends: Aqua Hotel is a 4-star hotel with spa amenities, clean rooms, and great room rates!

Sarafovo. Sarafovo is a peaceful seaside district near Burgas Airport, popular for its beach access and relaxed vibe. It’s great for travellers seeking a more resort-like, coastal experience away from the bustle. It’s a favourite for summer holidays with family-friendly hotels and scenic sea views.

🩵 Recommends: Burgas Beach Resort Apartments offers a gorgeous 4-star beachfront stay with gorgeous views, vibes, and rates!

Fun Activities In Burgas

Varna

Varna is a beautiful coastal city in Bulgaria. Situated on the Black Sea Coast, it is mainly known for its stunning beaches, rich history, and vibrant cultural scene. It is the third-largest city by population in Bulgaria. Offering a diverse range of appealing experiences and attractions makes it a sought-after destination on the Bulgarian Black Sea Coast.

Dive into Varna’s awesome culture at quirky museums, wander through lush seaside parks, or grab some delicious Bulgarian snacks at a local market. Plus, with friendly locals and a chill, youthful vibe, it’s super easy to feel at home. Varna should definitely be on your radar if you’re looking for a fun mix of adventure, culture, and coastal cool!

The Cathedral of the Assumption in Varna. Credit: ValentinValkov (Adobe)

Best Locations To Stay In Varna

Varna City Centre. The heart of Varna, the City Centre, is ideal for travellers seeking proximity to major attractions like the Cathedral of the Assumption. This lively area offers many hotels, restaurants, and shops, making it perfect for those who enjoy vibrant city life. Staying here provides easy access to public transportation and the Sea Garden, Varna’s famous coastal park.

🩵 Recommends: Graffit Gallery Design Hotel offers a stunning 5-star stay with everything you need for an epic city experience.

Golden Sands. Located just north of the city centre, Briz is a tranquil, family-friendly neighbourhood known for its modern architecture and green spaces. It’s an excellent choice for travellers seeking a peaceful environment close to Varna’s main attractions. The area offers easy access to the Sea Garden and is well-connected by public transport.

🩵 Recommends: Arena Mar Hotel & Spa is an awesome 4-star hotel perfect for those looking for budget-friendly accommodation rates.

Asparuhovo. Situated south of Varna across the Asparuhov Bridge, Asparuhovo is a serene district offering a more local experience. It’s known for its quiet beaches, marina, and relaxed atmosphere, making it ideal for travellers looking to escape the city’s hustle and bustle. The area boasts various restaurants, cafes, and shops, providing all necessary amenities within a peaceful setting.

🩵 Recommends: Summertime Varna Beach Residence is a stunning 4-star apartment offering beachfront access and beautiful rooms.

Fun Activities In Varna

If you are considering a solo trip but are unsure where to start, the Female Solo Travel Ebook has everything you need to ensure an epic adventure!

Sozopol

Sozopol is a small city of 5,000 residents in a charming coastal town on the southern Bulgarian Black Sea coast. It’s one of the oldest towns in the country, with narrow streets, stone houses, and ruins that hint at its ancient Greek roots. But it’s not all about the past—Sozopol is also known for its sunny beaches, fresh seafood, and a relaxed atmosphere that draws locals and visitors alike.

Sozopol comes alive in the summer with open-air concerts, art festivals, and beachgoers enjoying the warm sea. You can spend your day swimming, trying local snacks, or just wandering around the Old Town with an ice cream. It’s an easygoing, friendly place for travellers looking for a mix of culture and fun by the sea.

Traditional buildings in the Old Town of Sozopol. Credit: Ais60 (Adobe)

Best Locations To Stay In Sozopol

Old Town. Rich in history and charm, the Old Town features cobblestone streets, ancient ruins, and traditional wooden houses. It’s ideal for travellers seeking culture, quiet, and stunning sea views. You’ll also find cosy guesthouses and small boutique hotels here.

🩵 Recommends: Viva Mare Beach Hotel offers a stunning 4-star stay with gorgeous spaces and unreal views.

New Town. The New Town is the modern part of Sozopol and offers more variety in restaurants, nightlife, and larger hotels. It’s great for families or groups looking for convenience and a livelier atmosphere. Beaches are easily accessible, and it’s just a short walk to the Old Town.

🩵 Recommends: Miletia Suites is a fabulous 4-star getaway with quirky rooms and impressive views.

Budjaka. Located just south of the main town, Budjaka is perfect for a peaceful retreat with dramatic cliffs and quieter beaches. The area has a mix of luxury villas, resorts, and apartment rentals. It’s best suited for couples or those looking to relax away from crowds.

🩵 Recommends: SH Holidays & Health Beach Apartments offer clean, spacious apartments with gorgeous sea views.

Fun Activities In Sozopol

Bansko

Bansko is a cosy mountain town in Bulgaria that turns into a playground year-round. It’s a hotspot for skiing and snowboarding in the winter, with snowy slopes and lively apres-ski spots. Come summer, it transforms into a hiking and biking haven, with stunning trails, fresh air, and epic mountain views.

Beyond the adventure, Bansko’s full of charm — think cobblestone streets, colourful houses, and cute cafes perfect for hot cocoa or local treats. Whether travelling with friends or flying solo, it’s fun, friendly, and easy to explore. From snowy thrills to chill mountain vibes, Bansko is the kind of place that makes you smile the whole trip.

Panorama background of Pirin mountain peaks, Krinets lake water in Bansko. Credit: Nataliya (Adobe)

Best Locations To Stay In Bansko

Ski Resort / Lift Area. Staying near the lift area or in a ski resort is the most popular option for skiers and snowboarders, right by the main ski lift. The resort features modern hotels, ski rentals, apres-ski bars, and quick slope access. It’s an ideal location in Bansko for those prioritising convenience and easy access to the mountain.

🩵 Recommends: Numerous luxury hotels, chalets, and apartments are located by the gondola lift, so you can hit the slopes in no time.

St. Ivan’s / Rilski Area. Choose to stay in St. Ivan’s/Rilski area for a quieter residential atmosphere, slightly uphill from the Gondola area. It offers panoramic views and a more peaceful atmosphere. It’s home to spa hotels and apartment-style accommodations, great for longer stays. Although it’s a 10–15 minute walk to the lift, many hotels offer shuttle services.

🩵 Recommends: Spa Resort St. Ivan Rilski offers a comfortable 4-star stay surrounded by stunning mountain views.

Bansko City Centre. The historic heart of Bansko, Old Town, is full of traditional Bulgarian charm, cobblestone streets, and authentic mehanas (taverns). It’s perfect for travellers who want culture, local cuisine, and proximity to museums and landmarks. While not right next to the ski lift, it’s just a short walk or shuttle ride away.

🩵 Recommends: Four Points by Sheraton Bansko offers an upscale 4-star stay, unreal vibes and views, and an unforgettable experience!

Fun Activities In Bansko

That’s A Wrap!

Bulgaria might not always be the first place that comes to mind when planning an epic adventure, but trust me—it should be! From mountain magic in Bansko to beachy vibes in Varna, and culture-packed streets in Plovdiv and Sofia, every city has its own unique spark. Whether you’re into history, food, nature, or just good times, Bulgaria delivers big time (with way fewer crowds).

So what are you waiting for? Pack your bags, grab your camera, and get ready to explore a country full of surprises, charm, and seriously stunning views. The best part? You’ll probably leave with a full heart, a full camera roll, and a craving to return for more. Bulgaria’s calling—are you in?